IceCream™ Packaging
Introducing the latest innovation in the permanent makeup space: IceCream™ Topical Anesthetic. Our focus was to create packaging that not only supports the exceptional quality of the product but also enhances the overall experience for professional PMU artists.
Creative Direction: Aisling Kelly
Graphic Design: Sabrina Llorente
Client: Tina Davies Professional
With an unwavering commitment to excellence, our goal was to design packaging that not only upholds the Tina Davies brand identity but also stands out as a focal point in any artist's setup. We aimed to blend visual appeal with practical functionality, ensuring the product is easily identifiable and accessible during procedures.
Crafted with our brand colour Congo Red, the packaging features a striking gradient that aligns IceCream™ with other Tina Davies product offerings. The tube, in a matte solid Congo Red, is adorned with a silver foil logo, enhancing its luxurious appeal. We selected pearlized paper for an added touch of elegance, creating a cohesive and sophisticated look.
The packaging is designed with the artist's needs in mind. The wide opening allows for easy dispensing of the product into a cup, streamlining the preparation process. Additionally, the child-proof packaging ensures safety without compromising accessibility.
With IceCream™ packaging, we’ve combined aesthetics with functionality, creating a product that is not only effective but also beautifully presented. The result is a seamless blend of form and function that enhances the overall user experience.
Photography: Kailee Mandel